It is easy to find out from the current living conditions of furniture enterprises that the industry is hard to breathe. In the domestic market, the domestic market strict property control policy; foreign, a wave after wave of "anti-dumping" investigation, so that the furniture industry faces the vast international market and can not do anything.
The construction of affordable housing brings new market
With the implementation of the national policy, all localities have started building affordable housing, bringing furniture demand, promoting the upgrading of furniture industry and grabbing huge market share. It is no doubt good news for the upstream leading enterprises and small furniture industry companies with rigid demand by paying attention to the demand characteristics of the affordable housing consumption group and developing the furniture industry products suitable for their needs.
Low end market furniture industry development space
It is understood that in the two or three level market, the space demand for furniture enterprises is still huge, and most enterprises do not fully penetrate the market. With the gradual promotion of the new rural construction and the drive of urbanization, the increase of new buildings in rural areas makes the demand for the furniture industry in the rural market increasing, and the demand for the grade of the product is also increasing.
The trend of high-end furniture industry is showing
Although China's furniture industry has little to win the design award, it is still trying to explore the way of development. With the peak of China's population, the growth of furniture industry driven by consumption preference will show a steady trend with the characteristics of growth and upgrading, such as brand, high-end, and so on. This leads to the shift of furniture industry to higher value chainstorage rack.
In the environment of global competition, in order to gain a favorable competitive position and improve the competitiveness, the furniture industry has actively changed its concept and set up brand image to become the trend of development and transformation.
Persisting in the design brand mode combining practicality with artistry
The practicality of furniture is a perpetual fashion. According to the shape of my own clothes house, we should consider the location of the commonly used electrical appliances and functional parts of the water pool, kitchen, refrigerator, microwave oven, and disinfector, so as to arrange and design the structure of the wardrobe so that it can be combined with art to meet the master's living habits and aesthetic taste.
Adhere to the consumable brand model of the hardcover clothes house
At present, the integration of clothing and electricity has become a major trend in the future. With the diversified development of the overall furniture design and the continuous application of high and new technology, microwave oven, electromagnetic furnace, dishwasher, disinfector and other equipment are no longer difficult to embed in the wardrobe. The whole furniture is based on modern design and consumption concept. In other words, apart from the modern overall design and design, it is different from traditional consumption concepts and habits that the furniture industry can develop "nutrient".
Adhere to the management concept model of environmental protection and brand
Environmentally friendly products are the mainstream of the market, brand products are consumers first. People's demand for furniture is not simply a functional need, but also a need for decorative beauty and a need for individuality. With the development of domestic economy and the fundamental changes of people's lives, people's demand for furniture is bound to develop towards health, environmental protection and brand. Therefore, environmental protection, energy saving and green products will become the trend of furniture consumption in the future, and will also be a favorable opportunity to create furniture brand.